How can i get curly soft looking hair? ex. toro y moi below?

http://www.google.com/search?q=toro+y+moi&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=800&bih=497